As I spend time with budding entrepreneurs, "consumer subscription" is the most common term I hear to describe their business model. And why not? After all, the economics of successful subscription businesses are hard to beat. Valuations are based on growing ARR (Annualized Recurring Revenue) and low churn. But when asked who they see as their competition, the response I get is narrowed to only those that provide a similar product or service. This approach to startup feasibil